Poonawalla Fincorp, a leading NBFC from the Cyrus Poonawalla Group, is entering the gold loan space with a customer-first approach, aiming to make secured loans more accessible, especially in smaller towns and cities. As part of this move, the company plans to open 400 new branches across Tier 2 and Tier 3 cities over the next year.

The newly launched gold loan offering is designed to be quick, transparent, and easy to access. With approvals in under 30 minutes, minimal paperwork, and flexible repayment options, customers can now make the most of their gold’s value—without actually having to sell it.

“We see gold as both an emotional and financial asset for Indian families. Our goal is to offer a lending experience that’s not just fast and secure, but also respectful of that sentiment,” said Arvind Kapil, MD & CEO of Poonawalla Fincorp. “Customer trust and transparency are at the heart of this new offering.”

Gold loans are becoming increasingly popular in India, not just because they are secured and carry lower credit risk, but also because they provide a much-needed financial cushion during uncertain times. From business expansion to personal emergencies, these loans help people unlock quick funds without parting with their precious heirlooms.

To support its growing network, PFL is also building a team of industry experts to provide tailored solutions and better service across regions. With this move, the company is doubling down on its mission to make lending simpler, safer, and more customer-friendly—especially for those in semi-urban and rural areas.

With trust, transparency, and customer experience at the core, Poonawalla Fincorp is gearing up to become a strong player in India’s gold loan market.

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