Senco Gold Ltd. reported a strong start to FY26, with Q1 revenue surging by 28% year-on-year, backed by a favorable festive calendar and continued customer demand despite rising gold prices. The company’s retail revenue rose 24%, while same-store sales growth (SSSG) stood at a healthy 19%, reflecting solid footfall and consumer engagement.

Celebrations such as Akshay Tritiya, Poila Boishakh, Baisakhi, and Ramnavmi played a significant role in driving demand, alongside innovative marketing campaigns and expanded jewellery offerings. Notably, diamond jewellery volumes jumped ~35%, indicating a growing consumer shift toward premium products.

Despite a sharp rise in domestic gold prices—averaging ₹86,900 to ₹1,01,000 per 10 grams—Senco maintained resilience through strong old gold exchange programs, which contributed ~40% of total sales. The company also recorded 10% invoice and SKU growth, signaling both higher-value purchases and wider customer engagement.

On the expansion front, 9 new showrooms were launched during the quarter, taking the total store count to 179. This includes entries into key markets like Andheri Metro (Mumbai), Rourkela, Bilaspur, and Meerut. The company also added to its Sennes portfolio, targeting aspirational and modern buyers, and expanded its presence through 61 SIS formats and 25 partner outlets.

Senco also launched ~11,400 new jewellery designs (gold and diamond combined), enriching its product catalogue. Campaigns like “Khushiyon Ki Reet – Aapka Shukriya”, “Bangle Utsav 2025”, and “The Golden Curve” showcased cultural relevance and craftsmanship, while Everlite and Gossip collections catered to evolving tastes.

Despite a 6.5% dip in average weight per jewellery sold due to price sensitivity, the company managed a 22% increase in average ticket value (ATV) and average selling price (ASP), maintaining revenue momentum.

Looking ahead, Senco remains on track to meet its annual showroom target of 20. With Q2 being a traditionally softer quarter, the company plans to focus on inventory optimization, lighter collections, and diamond jewellery, preparing for festival-led demand from Raksha Bandhan and Onam.

Senco Gold also received recognition with the “Best Hedger” award from MCX for the second consecutive time, while Director Joita Sen was honored as a “Visionary Woman Entrepreneur” at the Times Business Awards 2025.

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