In a significant push for homegrown innovation in the creative tech space, E2E Cloud has unveiled the TIR AI/ML Platform—a generative AI ecosystem tailored specifically for India’s media and entertainment (M&E) industry. Designed to enhance every stage of content creation, the platform integrates a suite of GenAI tools that range from scriptwriting and 3D rendering to image generation and text-to-video capabilities.

“TIR is more than a platform—it’s your AI co-director,” said Tarun Dua, Managing Director of E2E Networks. “It’s a plug-and-play stack for a wide range of open-source models, allowing studios to build and deploy their own AI agents from ideation to post-production. It’s built in India, built for scale, and built for the future.”

E2E Cloud is offering exclusive free credits and discounts for attendees at WAVES 2025, welcoming studio executives, ad film producers, content creators, and VFX artists to experience the TIR playground firsthand. Users can explore top-tier open-source GenAI models, deploy with ease, and even bring their own models into the environment.

Powered by NVIDIA GPUs, TIR is attracting industry-wide attention for its performance and accessibility. “At NVIDIA, we’re fueling the next era of storytelling through AI,” said Richard Kerris, VP of Media & Entertainment at NVIDIA. “TIR demonstrates how transformative that can be. It accelerates the production pipeline, from creative spark to final render, and opens up new creative frontiers.”

Studios already working with TIR report significant improvements in workflow speed and creative agility. “With TIR, we’ve unlocked processes we couldn’t imagine before,” said Arpit, Co-Founder of Mango Creators. “It’s like having an AI assistant for every step—from brainstorming to delivery. And the best part is how easy it is to use, even under tight deadlines.”

As the M&E industry embraces generative AI at scale, platforms like TIR are eliminating technical barriers and enabling professionals to focus on what they do best—create. With its intuitive interface and scalable backend, TIR positions India at the forefront of the global AI-powered content revolution.

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