ClarityX, an AI-driven data analytics and consulting firm backed by the founders of MapmyIndia, has launched ‘Places Pulse’, a cutting-edge search analytics tool designed to decode movement trends across India in real time.

Unlocking Actionable Insights with Places Pulse

“Places Pulse is not just a dashboard; it’s a movement map for India,” said Rakhi Prasad, Co-founder of ClarityX. “With this unique tool, businesses and policymakers can pinpoint demand spikes, track location-based consumer behavior, and strategize with precision—all at zero cost. By leveraging Mappls MapmyIndia’s hyperlocal maps and location tech, Places Pulse analyzes place search trends by state, category, and time frame, offering an up-to-date view of popular destinations.”

The platform utilizes anonymized search data from millions of users, processing 9GB of daily logs and 450M+ monthly records, providing deep consumer insights for businesses, policymakers, and analysts.

Key Features of Places Pulse

• Hyperlocal Search Trends – Analyze movement patterns across states, districts, and urban vs. rural areas.
• Category Intelligence – Track trends across 12+ industries, including Restaurants, Healthcare, Tourism, and Finance.
• Time-Based Consumer Insights – Identify peak search hours and seasonal demand shifts.
• Geospatial Heatmaps – Visualize search activity down to the state and district level.
• Trend Tracking & Forecasting – Detect emerging and declining trends before competitors.

Who Can Benefit from Places Pulse?

• Businesses – Optimize marketing, expansion, and location strategies based on real-time consumer demand.
• Retail & Hospitality – Identify ideal locations for new stores, hotels, or franchises.
• Policymakers & Urban Planners – Utilize real-time data for infrastructure and service planning.
• Investors & Analysts – Spot market shifts and emerging investment opportunities before they gain traction.

Key Consumer Insights from Places Pulse

• 49% of all searches in India are for religious places, followed by hospitals & clinics (23%), highlighting cultural and healthcare-driven demand.
• Goa witnessed a 62% spike in tourist searches in November, making it the most-searched destination in a single month.
• Andaman & Nicobar and Goa lead in pub & bar searches, accounting for 25-30% of searches in the restaurant category.
• Bakery searches in Andhra Pradesh surged from 5% in January to 36% in April.
• Kamrup Metropolitan (Guwahati) recorded the highest search activity in Assam, reinforcing its status as a commercial hub.
• Sri Ganga Ram Hospital was Delhi’s most-searched hospital in 2024, reaffirming its top-tier reputation.

ClarityX’s Places Pulse offers data-driven intelligence for businesses, policymakers, and investors looking to stay ahead of emerging trends.

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