Unicommerce’s Uniware to Power Automated Order Processing and Streamlined Retail Operations

Duroflex, one of India’s leading sleep solutions brands, has partnered with Unicommerce to optimize its e-commerce and retail operations while enhancing the end-customer experience.

With a strong offline network spanning 3,000+ retail outlets, 80+ Experience Centres, and 20+ warehouses, Duroflex is expanding its digital footprint. By leveraging Unicommerce’s multi-channel order management and warehouse management solutions, the company aims to integrate its physical and online sales channels for faster, error-free fulfillment.

Key Benefits of the Partnership

• Automated Order Processing: Unicommerce’s Uniware platform will streamline order fulfillment across Duroflex’s brand website and major e-commerce marketplaces, ensuring seamless backend operations.
• Unified Dashboard: A centralized dashboard will link retail stores, experience centers, and warehouses, enabling real-time inventory tracking and faster deliveries.
• Enhanced Customer Experience: Store staff can assist customers in booking their preferred products at Duroflex Experience Centres, with direct fulfillment from the nearest warehouse.
• Smart Inventory & Delivery Management: Unicommerce will optimize inventory placement and stock reconciliation while offering intelligent delivery estimates for bulky products.
• Seamless Returns Management: The platform will streamline return handling, ensuring faster customer resolutions with minimal support interactions.

Additionally, Unicommerce will support the online-first D2C brand Sleepyhead, which caters to the growing demand for recliners, sofas, sofa beds, mattresses, and bed frames.

Leadership Insights

Sudhanshu Krishna, CSO, Duroflex, stated:
“As we expand our online presence, operational efficiency and customer satisfaction remain our top priorities. Unicommerce’s technology-driven solutions have helped us streamline our backend operations, allowing us to focus on delivering quality sleep solutions with speed and reliability.”

Kapil Makhija, MD & CEO, Unicommerce, added:
“We are thrilled to support Duroflex in their e-commerce journey. Our advanced order and warehouse management systems empower brands to scale effortlessly while ensuring smooth operations. We look forward to driving further efficiencies and growth for Duroflex.”

This collaboration marks a major step in Duroflex’s digital transformation, ensuring seamless omnichannel retailing while delivering an enhanced shopping experience for customers across India.

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