Senco Gold & Diamonds wrapped up its fiscal year with a record-breaking performance that many in the industry are calling nothing short of inspiring. In Q4, even amid rising gold prices, the company clocked in over ₹1,300 crore in revenue—the highest quarterly figure ever recorded. It’s a result of a booming wedding season that drove an impressive 23% year-on-year boost in retail sales and an 18.4% increase in same-store sales, painting a picture of a brand in tune with its customers.

Looking back at the full year, Senco managed to cross the ₹6,200 crore mark with an overall retail growth of 19.4% and a 14.6% same-store sales increase. One of the standout achievements is the performance in non-East markets, which contributed over ₹1,100 crore to the revenue—a 23% jump that shows the company’s growing reach beyond its traditional strongholds.

What’s also worth noting is the encouraging rise in diamond jewellery sales that surged by 39% in the last quarter. This helped lift the overall diamond segment performance to a 14.6% increase for the year. Despite the fluctuations in the market, Senco’s storied reputation and ability to deliver timeless appeal are clearly resonating with its customers, pushing the stud ratio slightly higher to 10.9%.

The expansion drive in physical retail is another highlight for the quarter. Senco opened four new showrooms in key locations like Kolkata, Ghatal, and Varanasi, and over the full year, added a net total of 15 new stores. The impressive total now stands at 175 showrooms, including a growing number of franchise outlets and even a store in Dubai—underscoring its commitment to physical presence as a vital part of its growth story.

In an interesting twist, the current market volatility has led to a noticeable uptick in old gold jewellery exchanges. Around 40% of overall sales now come from these exchanges, with a considerable 61% coming from new customers. This shows that even in challenging times, many are still choosing to trust Senco when it comes to exchanging old assets for new ones.

While earlier in the year, adjustments in customs duties and other factors had a modest impact on margins, with the adjusted EBITDA margin coming in at 6.2%, the robust performance in diamond sales during Q4 is expected to turn the tide positively for the near future.

Looking ahead, Senco is optimistic about kick-starting FY26 on a high note. With seasonal demand expected to surge during festivals like Poila Baisakh and Akshaya Tritiya, along with the ongoing wedding season, the company is eyeing more than an 18% jump in year-on-year growth during the first quarter. To support this anticipated upswing, plans are already underway to open 5–7 new showrooms shortly, contributing to a broader expansion plan that calls for 20–22 new outlets this fiscal year. Additionally, Senco aims to scale up its innovative Store-in-Store model to 100 outlets by March next year, and its lifestyle arm, Sennes Fashion Limited, is gearing up for the launch of several SENNES stores featuring an array of lifestyle products including lab-grown diamonds, leather accessories, and perfumes.

This strong finish to FY25, paired with bold expansion plans and the continued support of loyal customers, firmly positions Senco Gold & Diamonds for a bright and dynamic start to FY26.

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