Thomas Cook (India) Limited and its group company SOTC Travel have signed a strategic joint venture (JV) agreement with Tourism New Zealand to promote travel to New Zealand during its winter season (June–August).

The agreement was signed by Gregg Wafelbakker, General Manager Asia, Tourism New Zealand, Rajeev Kale, President & Country Head, Thomas Cook (India) Limited, and S.D. Nandakumar, President & Country Head – Holidays & Corporate Tours, SOTC Travel.

Aiming for Off-Peak Travel Growth

With New Zealand’s winter coinciding with India’s peak vacation period, the initiative highlights off-season travel benefits, including better pricing, fewer crowds, and sustainable tourism. The collaboration will focus on product development and strategic marketing, leveraging Thomas Cook and SOTC Travel’s expertise and extensive customer base across metros, mini-metros, and Tier 2 & 3 markets.

Exciting Winter Experiences in New Zealand

New Zealand in winter transforms into a breathtaking wonderland, offering:
✅ Adventure sports – Skiing, snowboarding, heli-hiking, and trekking
✅ Nature & wildlife – Whale-watching, stargazing, aurora chasing at Dark Sky Reserve
✅ Thrill-seeking activities – Skydiving, bungee jumping, the world’s largest human catapult in Queenstown
✅ Scenic attractions – TranzAlpine train journey, Milford Sound cruise, and Lord of the Rings location tours

Industry Leaders Speak

René de Monchy, Chief Executive, Tourism New Zealand, said:
“India is one of New Zealand’s fastest-growing tourism markets. Our high-impact marketing initiatives with Thomas Cook India and SOTC Travel aim to drive visitor flows during quieter travel periods.”

Rajeev Kale, President & Country Head – Holidays, Thomas Cook (India) Limited, added:
“New Zealand’s winter, combined with off-season pricing and fewer crowds, presents an exciting opportunity for Indian travelers. Through our targeted campaign, we aim to maximize demand across multiple consumer segments.”

S.D. Nandakumar, President & Country Head – Holidays & Corporate Tours, SOTC Travel, said:
“We are thrilled to partner with Tourism New Zealand to showcase its spectacular winter offerings, inspiring travelers across metros and regional markets.”

With this collaboration, Thomas Cook India and SOTC Travel aim to increase Indian tourist inflow to New Zealand, enhancing awareness and bookings for the destination’s unique winter experiences.

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