Tilaknagar Industries (TI), a leading Indian Made Foreign Liquor (IMFL) manufacturer, has announced a strategic partnership with Spaceman Spirits Lab Pvt Ltd for the distribution of AMARA Artisanal Pink Vodka. This innovative super-premium flavored vodka, created by the makers of SAMSARA Gin, will be introduced under a royalty-based distribution agreement in select Indian states and international markets.

With this addition, TI expands its luxury and super-premium portfolio, which already includes Monarch Legacy Edition Brandy, Mansion House Brandy, and Courrier Napoleon Brandy. Spaceman Spirits’ brands, including SAMSARA Gin, SITARA Rum, and AMARA Vodka, will leverage TI’s strong distribution network starting Q1 FY26, helping boost sales in both domestic and global markets.

Premium Vodka Market Growth in India

According to IWSR Drinks Market Analysis, India’s vodka consumption grew 16.5% in 2023, with super-premium vodka witnessing an annual growth rate of 19.6%. The rise in flavored craft spirits aligns with the changing preferences of younger consumers and high-end urban bars.

“India’s evolving drinking culture is driving demand for ultra-premium, occasion-driven experiences. AMARA brings innovation and craftsmanship to the vodka segment, which is ripe for disruption,” said Aditya Aggarwal, Founder & MD, Spaceman Spirits Lab.

About AMARA Artisanal Pink Vodka

AMARA is a five-times distilled vodka, crafted from Bangalore Blue Grapes and rice grains sourced from India’s Deccan Plateau. It is infused with strawberries, passion fruit, peaches, citrus, rose petals, lotus, and cherry blossoms, giving it a fruit-forward taste and signature pink hue. A first-of-its-kind pink ruby filtration enhances its smoothness and clarity.

Price & Availability:

• ₹2,500 to ₹4,500 per 750 ml decanter (state taxes may vary).
• Available in Goa, Maharashtra, Karnataka, Haryana, Delhi, Rajasthan in a phased rollout.
• International expansion to UAE, UK, Singapore, and Global Travel Retail from H2 FY26.

Tilaknagar Industries previously announced a ₹13.15 crore follow-on investment in Spaceman Spirits to increase its stake to 20%. This partnership aims to further strengthen Spaceman’s premium spirits presence and accelerate TI’s growth in the luxury alcohol market.

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