In a world of fast fashion and fleeting trends, Zouk stands out—not just for its handcrafted vegan bags, wallets, and accessories, but for the story it tells. It’s a story stitched with threads of tradition, ethics, and thoughtful design. And now, this proudly Indian brand is writing a bold new chapter—with a little help from tech giants Unicommerce and Shipway.

From Mumbai to Every Corner of India

What started in 2016 as a dream to make Indian craftsmanship part of everyday fashion has grown into a movement. Zouk’s unique fusion of traditional fabric styles with modern silhouettes has caught the attention of conscious consumers across India—and beyond.

Today, Zouk processes nearly 40,000 online orders each month, serving shoppers not only through its website and app but also on platforms like Amazon, Flipkart, Myntra, Tata Cliq, and Nykaa. You’ll even find Zouk on Blinkit, Zepto, and Swiggy Instamart for those last-minute accessory needs!

But with great growth comes great logistical challenges.

Why Operations Matter More Than Ever

Fulfilling thousands of orders daily across a wide mix of platforms can quickly become overwhelming. Add to that the complexity of maintaining inventory across both online and growing offline outlets in cities like Mumbai, Bengaluru, Delhi NCR, Pune, and Lucknow—and you’ve got a puzzle that needs precision.

That’s where Unicommerce and Shipway come in.

Unicommerce is Zouk’s new behind-the-scenes engine—handling everything from order and warehouse management to payments and returns. It helps the Zouk team optimize stock, reduce errors, and ensure that every order, whether it’s a laptop bag for a college student or a stylish sling for a working mom, arrives just right.

Smarter Shipping with Shipway

Shipping is no longer just about getting things from A to B—it’s about speed, cost, and transparency. Shipway, part of the Unicommerce ecosystem, smartly chooses the best courier for each order based on delivery timelines and pricing. It even handles reverse logistics—something every online shopper appreciates.

The result? Smooth, seamless delivery across 29,000+ pin codes in India. Whether you’re ordering from a metro or a small town, the Zouk experience stays consistent.

The People Behind the Progress

In the words of Pradeep Krishnakumar, Co-Founder of Zouk:

“At Zouk, creating a delightful customer experience is everything. With Unicommerce and Shipway, we’ve streamlined our backend so we can focus more on what matters—designing beautiful products and delivering them with care.”

And from Kapil Makhija, MD & CEO of Unicommerce:

“Zouk is a shining example of an Indian brand that blends tradition with tech. We’re thrilled to support their journey as they scale to new heights.”

What’s Next for Zouk?

With new stores opening, a growing customer base, and constant design innovation (they launched over 11,000 gold jewellery and 4,300 diamond jewellery designs in just one quarter), Zouk is shaping up to be one of India’s most exciting homegrown brands.

Behind every product is a story—not just of Indian design and ethical choices, but of smart decisions that help them grow sustainably.

And for us as consumers? It means more style, more heart, and a smoother shopping experience—powered by a brand that truly walks the talk.

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